Total Pageviews

Monday, October 15, 2012

Visual Literacy




Without the ability to think and learn visually, there would be no communication An example is the photo above of the British Royal Navy Sailor giving the “thumbs-up” gesture.  Before we can understand what the photographer or sailor is trying to communicate, we need to be able to metaphorically recreate a mental picture in our minds about the image and then to be able to derive meaning from it. Visual literacy exists at the intersection between the three separate processes of visual thinking, learning, and communication. Being able to “read” that the woman is a British officer and knowing that the “thumbs-up” sign means “good luck” or “good job” in her culture is necessary for communication. For some cultures the “thumbs-up” sign is an obscene gesture.           
Visual literacy is important in today’s society. More than any time in history mankind is being bombarded by visuals. Because of technology, the world has become a much smaller place. We are now able to easily communicate with people from various cultures.  But without a high level of visual literacy, what we are trying to express might be misinterpreted.  Tom Wujec spoke about 3 ways the brain creates meaning on TED Talks. He speaks about how the mind creates mental images (thinking), acquires and constructs knowledge (learning), and collaboratively creating a shared model that they can all agree upon (communication). Mr. Wujec reaffirms my contention that in order to  solve the vary tough problems we face in the 21st century, we need to be visually literate.

No comments:

Post a Comment